How to show up as the CMO you want to be | Leslie Henthorne | Twilio
Update: 2022-06-21
Description
Leslie Henthorne is the SVP of corporate marketing at Twilio.
She has helped scale a world-class marketing team which has helped take the business from over $800M in pipeline attribution to over $1.3B in 2021.
Over her 8 years with the company, she has held several senior marketing positions and seen the company grow into one of the darlings of Silicon Valley with over 8000 people in 26 countries.
We talk about:
- The role of the SVP of corporate marketing at Twilio
- How the role of the CMO has changed over the past 10 years
- How to show up as the CMO you want to be
- Her approach to building world-class marketing teams
- How to reset your brand as a marketer
Mentioned in this episode:
Brought to you by CMO Crowd and The Marketing Practice
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